What Newspapers & Mainstream Media Shouldn’t Learn From the Mail Online. Seriously!

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SUMMARY: As news outlets struggle to stay relevant amid falling revenue, many are starting to turn to more Daily Mail inspired headlines in order to generate article views and increase online ad-revenue. Contrary to popular marketing belief, in order to be successful local news needs more informative, empathetic content tailored to its audience, and not clickbait inspired, sensationalism.

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